Paid search management
Google Ads end to end — search, Performance Max, and Microsoft Ads. Account structure, keyword and query control, bidding tied to pipeline, not just form fills.
B2B paid media consultancy
Paid media that builds pipeline, not just clicks.
Senior, hands-on management of Google Ads, LinkedIn and Meta for SaaS, tech and professional services brands — with measurement you can take to the board.
- 5+ years
- B2B & B2C paid media
- In-house
- & agency-side
- Search · Social
- & measurement
- Senior only
- No junior handoff
Services
Ongoing management or a focused one-off engagement. Every account is run by me, directly.
Paid social management
LinkedIn and Meta built for B2B: account and persona targeting, lead gen forms, retargeting sequences and creative testing that respects long sales cycles.
Measurement & tracking
GA4, Google Tag Manager, conversion tracking, offline/CRM conversion imports and reporting your leadership team will actually read.
Audits & strategy roadmaps
A fixed-scope, low-commitment entry point. A senior review of your accounts and tracking, with a prioritised roadmap you can run in-house or with me.
About Ellis Barkway
I'm a Paid Media Manager with 5+ years across B2B and B2C. In-house at Global Relay, I plan, budget, run and report on all paid media against a £1.5M annual budget — and halved average CPLs after a full-platform audit.
Agency-side at Axicom (WPP), I led paid strategy and execution for AMD, Cisco, eBay and Lexmark, managed quarterly budgets of c.£300k, owned reporting to senior stakeholders and improved measurement with GA4. Before that I ran Google Ads for up to eight legal-services clients at once at QualitySolicitors.
I hold a Master's in Brand Management & Marketing and a Bachelor's in Business Management & Marketing from Nottingham Trent University.
- Google Search & Display
- Meta
- Programmatic
- TikTok
- DOOH
- GA4 & reporting
Results
Selected outcomes from in-house and agency work for brands including AMD, Cisco, eBay and Lexmark.
50%
Lower average CPL at Global Relay — from c.£600 to £300 after a full-platform audit
£1.5M+
Annual paid media budget owned in-house
<£15
Average CPMs for Cisco, with CPVs as low as £0.05 and CPCs as low as £0.10
£100k+
Monthly budgets led for eBay, including its first DOOH activations
Let's talk about your accounts
Tell me where you are and what you need. Not ready for full management? An audit and strategy roadmap is the simplest place to start.